GK Barry

McFly members, TikTok stars and Wagatha Christies: Meet the stars of I’m a Celeb 2024

The I’m a Celebrity cast stand in a jungle wearing matching outfits, consisting of red trousers and shorts, and beige shirts with navy tank tops underneath. A few wear cowboy hats. They are all of varying heights, ages and genders.

Hosts Ant and Dec will welcome celebs from all walks of life: Corrie stars, TikTokers and DJs. Once in the jungle they will be stripped of all the pleasures of normal life – caffeine, make-up and gourmet dinners – and be introduced to three weeks of rice, beans and maybe squirrel (if they’re lucky).

Meet the campmates:

The key to launching new content with GK Barry, Jordan Schwarzenberger, Rajiv Nathwani and Ajaz Ahmed

Ajaz Ahmed stands while speaking

How to launch new content depends on the platform you want to launch it on was the main message from some of the leading practitioners at the cutting edge of content creation and marketing.

During an entertaining and engaging session chaired by Roughcut Television Chief Executive, Ash Atalla, it emerged that word of mouth is a key attribute, especially when it comes to relatable and shareable material.