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Tips in 60 seconds... How to find your audience

You've thought of a programme idea, you're about to write a winning pitch but first you need to think of your audience. Tailoring content to specific demographics is highly important in television. Clare Laycock explains how to do it.

Clare is Head of Channel TLC at Discovery Networks UK & Ireland. Previously Clare headed up Really, Home and Good Food at UKTV so she knows a thing or two about making great TV for specific audiences.