Viceland: the importance of branding

Vice show Gaycation (Credit: Viceland)

The youthfully cool Vice Media, famous for its guerrilla-style coverage of war zones and drug busts, has built its brand online. Yet it is about to launch a traditional TV channel in the UK and plans to make it available in 44 countries via different partnerships. 

It’s almost as if Apple had suddenly unveiled a record deck minus any kind of connectivity. Or is it? 

Dave releases spoof lecture series

Phil Wang, UKTV, Dave

The series satirises the globally popular TED talks as the speakers earnestly and seriously deliver a short, silly lecture on variety of topics including ‘People Are Not A Fruit’, ‘Unlocking The Power of Emojis’ and ‘How To Turn Around, All The Way Around In A Circle’.

Written and performed by eight comedians, including two Fosters Edinburgh Comedy Award winners, the Dave TALKS series carries the tagline ‘Ideas No One Needs.'

Dave secures 'Haye Day' fight live at the O2

The channel previously screened David 'The Hayemaker' Hayes' memorable return to the ring after a three and a half year break. In January, 3.2 million viewers tuned in to watch Haye knockout Mark de Mori in two minutes.

Dave is now preparing to air Hayes' match against Swiss fighter Arnold 'The Cobra' Gjergjaj from the O2 arena in London, for the next Haye Day event.

UKTV earnings reach double digits

Darren Childs UKTV

The network took their revenue over the £300million mark for the first time last year, which left them with £82million in earnings before other costs, it was announced on 12 April.  

Executives claim they have capitalised on the strong television advertising market. They also say a 20% increase in investment in original content helped boost viewing figures.

Upcoming original UKTV shows include a brand new series of cult hit Red Dwarf, an original chat show John Bishop: In Conversation With..., and the continuation of Alan Davies: As Yet Untitled.

Lifestyle channel Home moves to free-to-air

My Dream Derelict Home

Lifestyle channel Home will make the move from pay TV to free-to-air on 1 March.

Emma Ayech, general manager of Home, said that the channel’s move to free-to-air households “gives a greater reach to our channel, offering more viewers the opportunity to watch our great roster of much-loved shows fronted by big name talent. We’re looking forward to welcoming new audiences to our Home.”

Home replaced pay TV channel UKTV Style in 2009. It will move to channel 25, currently occupied by Dave Ja Vu, which will move to a new slot which will be announced in the coming days.