Advertising-supported on-demand TV is the coming thing. Industry insiders are convinced it is the key to maintaining subscriptions at their current high levels. Despite many viewers’ aversion to ads, the belief is that people will put up with them in return for lower monthly fees.
Advertising-supported on demand and streaming video is growing fast - is it the new nirvana for Broadcasters? With AVOD growing rapidly as a key, non-subscription revenue model, how are broadcasters taking advantage?
ITVX will be the UK’s first integrated advertising and subscription funded platform, which will be viewer led.
New ITV shows will premiere on ITVX first before airing on ITV linear channels months later.
With AVOD growing rapidly as a key, non-subscription revenue model, how are broadcasters taking advantage?
How are AVOD (ad-supported video on demand) and FAST (Free advertiser supported TV) developing as an alternative to SVoD and broadcast TV? How is broadcaster VoD developing in the mix and what are advertisers looking for- more targeted and personalised ads? What are the demographics of IP-delivered TV?
Is streaming TV additive or substitutional to linear broadcast TV? Is leaning into AVoD and FAST the answer to the decline of linear TV advertising?
Will the future of streaming be defined by SVoD (subscription video-on-demand) or free, advertising-funded video-on-demand – or can they both prosper? Those were the big questions addressed by BritBox launch director Reemah Sakaan and Viacom International Media Networks chief David Lynn.
Speaking on the day that the “best of British” SVoD announced a deal with Channel 5, Sakaan was asked by session chair Wayne Garvie how she was going to “persuade my mum and dad to spend £5.99 a month on BritBox”?
