Each brand will also open a shop, with the facades due to open for business this spring. Cups, bags, posters and other products will also be integrated into an extended Weatherfield set.
Mark Trinder, Sales Director, ITV said: “Incorporating product placement on this scale is something we have wanted to do for some time and we’re delighted with this exciting opportunity.
For many people working in TV, the only opportunity they have had to observe Carolyn McCall has been at The Guardian’s annual post-MacTaggart lecture dinners, held at the Edinburgh TV festival.
As the newspaper’s Chief Executive, she co-hosted the events alongside then-editor, Alan Rusbridger. This lack of visibility in TV circles is about to change as she prepares to take over as the first female head of ITV.
Eastenders' June Brown and presenter Roy Walker are among the celebrities who will take part in ITV's 100 Years Younger in 21 Days.
“PSB is more important today than it’s ever been…Important to our democracy, to our culture and to our economy," argued Sir Peter Bazalgette in his speech at The Voice of the Listener and Viewer Autumn Conference on 29 November.
“PSB channels are still watched by more than 80% of the [UK] population every week," he stated. “Independent news is the lifeblood of democracy. What public service television news has brought to this is a gold-standard of impartial news.”
“Can there be any better evidence of a genuine democracy?” he asked.
