PSBs

Once upon a time, measuring TV was straightforward. Channel controllers and production heads would wait anxiously for the overnight viewing figures to land on their desks. Ratings would be assessed on a single broadcast transmission. The overnights could determine a show’s fate – and sometimes the jobs of those who had commissioned it.  

Multi-channel TV complicated the picture, but the arrival of catch-up, then streaming and platforms such as YouTube and TikTok really upset the applecart on collecting and analysing the vital data pored over by ad agencies and their clients.

Footage of John Cleese’s famous all-star 1985 BBC licence fee advert – in which he adapts the “What have the Romans ever done for us?” scene from Monty Python’s Life of Brian to show how much the corporation provides – kicked off this session on public service broadcasting. Former BBC Director-­General and New York Times CEO Mark Thompson said many of the reasons that Cleese listed for paying the licence fee still felt “very true today”. 

Public service broadcasters have a “fleetingly short space of time” to find a better financing model – and without guaranteed prominence on smart TVs, “PSB is dead, it is over”. These were just two of the stark warnings aired at an RTS panel discussion “Small beer or big deal: Should we still care about PSB?”. 

Google the words “public service broadcasting” and you’ll see that the first few links relate to a well-known band that has played at Glastonbury, the Royal Albert Hall and Brixton. Its first album was called Inform – Educate – Entertain. 

Only after that will you find links to Ofcom’s page on public service broadcasting and the Government’s new Public Service Broadcasting Advisory Panel. 

Gifted a captive audience, television has seen its ratings soar during the coronavirus crisis. “People are spending much longer in front of TV sets,” Justin Sampson, CEO of ratings body Barb, told an RTS Zoom event in June. During the first nine weeks of the lockdown, people spent an average of five hours seven minutes in front of the box, a third more than during the same period in 2019.

Independent producers are the most vulnerable to the economic carnage unleashed on the television sector by corona­virus. That was the consensus of a lively RTS webinar examining the impact of Covd-19 on the UK’s TV and related content industries. However, despite this worrying situation, there was agreement that all the British broadcasters would survive the downturn.

“People are spending much longer in front of TV sets,” Justin Sampson, CEO of ratings body Barb, told an RTS Zoom event in early June.

During the first nine weeks of the lockdown, people spent an average of 5 hours 7 minutes in front of the box, 33% more than during the equivalent period in 2019. These are “the kind of levels you’d normally see at Christmas”, said Sampson.

Viewing of Barb-reported channels – which doesn’t include unidentified viewing: the SVoDs such as Netflix; gaming; YouTube; or overseas satellite channels – has risen by 18%.