In addition to an updated set-top box, Virgin is launching an on-demand viewing app, a kids app, a TellyTablet and a film rental platform.
The new 4k-ready V6 box is half the size of the former TiVo box, and is packed with new features. It allows viewers to record six programmes at once, while viewing a seventh.
Subscribers will also be able to access Netflix and YouTube through the new boxes.
The new set-top box is fully compatible with old TiVo boxes, so customers can upgrade to the new system while keeping their saved recordings and settings intact.