“It can be [anything] from a very simple and specific task being replicated in a simple algorithm to an intelligence system that can take complicated decisions,” explained the Digital TV Group’s Yvonne Thomas. “We see a big advantage to using AI and machine learning technologies in... search and discovery. Increasing the reach of content and making it discoverable is absolutely key [for the] monetisation of content.”
Rich Welsh, SVP for innovation at digital technology outfit Deluxe, who chaired the RTS event, said: “[AI] can be used, like any technology, for good or for bad.”