TV industry

AI is the future: for good or ill

“It can be [anything] from a very simple and specific task being replicated in a simple algorithm to an intelligence system that can take complicated decisions,” explained the Digital TV Group’s Yvonne Thomas. “We see a big advantage to using AI and machine learning technologies in... search and discovery. Increasing the reach of content and making it discoverable is absolutely key [for the] monetisation of content.”

Rich Welsh, SVP for innovation at digital technology outfit Deluxe, who chaired the RTS event, said: “[AI] can be used, like any technology, for good or for bad.”

Experts explore the TV industry's winners and losers during the health emergency

Sixty eight per cent of those who voted predicted that the streaming giant would continue to gain from the crisis. 

Conversely, Channel 4 risked being the biggest loser.

However, there was a consensus that all UK broadcasters would survive the pandemic and that independent producers were most vulnerable as the economic downturn accelerates.