The News Movement

The impact of AI on film and TV - is it a friend or foe?

On screen, Alex Mahon’s image from the camera trained at the podium is being manipulated by Metaphysic’s AI technology to alter her appearance and voice in real time

A funny thing happened on the stage of America’s Got Talent in 2022. Tom Graham brought gasps from the audience when, with the aid of a talented performer and a lot of deepfake technology, he brought a vision of Simon Cowell to life, apparently singing a ballad while swinging his arms around. Cowell looked equally bewildered and impressed, before asking: “Is it inappropriate to fall in love with a contestant?”