RTS events

How brand funded content could impact the TV industry

From left: Richard Wilson, David Granger, Sam Glynne, Helle Jabiri Falck, Adam Puchalsky and Katherine Marlow (Credit: RTS/Paul Hampartsoumian)

Brand-funded content has long been the goal of TV’s money-makers; but, although much-­promised, it has been frustratingly slow to emerge. The brands, too, are keen to promote their goods and services on TV, where audiences tend to be large and highly engaged. But, if the expert panel assembled for a sold-out RTS national event in mid-January is correct, brand-funded TV is finally going to take off.

Brand Funded Entertainment: Is this the next generation of TV?

This panel discussion looks at this new trend of brands investing in entertainment – TV series and films – as a way to engage new customers. As a new revenue stream for production companies and TV professionals, the panel asks: how can they maximise on this new trend? What will the impact be of brands funding our TV entertainment? How can the TV industry maintain its gold quality standards? Will most of our TV be paid for by brands in the next 10 years?

Panel: 

Social Media Platform Session: How Broadcasters and Platforms Are Working Together

Watch Matt Risley, MD of 4Studio, Channel 4, Lucy Luke, Head of UK Partnerships, Snap Inc, James Loveridge, Director of Entertainment, Little Dot Studios and Neil Price, Head of TV and Film, YouTube, discuss how broadcasters are collaborating with the tech businesses to reach new audiences and how the future of viewing is evolving.

Mental Health in Film and Television After Covid

The Film and TV Charity recently published Looking Glass ’21, a follow-up to its 2019 research which uncovered a mental health crisis in the film, TV and cinema industry. At this special panel session, the charity’s CEO, Alex Pumfrey is joined by Head of Bectu, Philippa Childs, CEO of Banijay, Lucinda Hicks and Alicia Dalrymple, Junior Production Manager at Dragonfly to discuss how Looking Glass ’21 acts as a temperature check for the industry as it emerges from the pandemic.

Q&A with cast of BBC One's Chloe

Creator Alice Seabright, executive producer Tally Garner and stars Erin Doherty, Pippa Bennett-Warner, Billy Howle, Jack Farthing and Brandon Micheal Hall give an in depth behind the scenes look at the new BBC One drama Chloe and discuss what to expect from the new drama. The event was hosted by Rhianna Dhillon.