Brand-funded content has long been the goal of TV’s money-makers; but, although much-promised, it has been frustratingly slow to emerge. The brands, too, are keen to promote their goods and services on TV, where audiences tend to be large and highly engaged. But, if the expert panel assembled for a sold-out RTS national event in mid-January is correct, brand-funded TV is finally going to take off.
This panel discussion looks at this new trend of brands investing in entertainment – TV series and films – as a way to engage new customers. As a new revenue stream for production companies and TV professionals, the panel asks: how can they maximise on this new trend? What will the impact be of brands funding our TV entertainment? How can the TV industry maintain its gold quality standards? Will most of our TV be paid for by brands in the next 10 years?
Panel:
Watch Matt Risley, MD of 4Studio, Channel 4, Lucy Luke, Head of UK Partnerships, Snap Inc, James Loveridge, Director of Entertainment, Little Dot Studios and Neil Price, Head of TV and Film, YouTube, discuss how broadcasters are collaborating with the tech businesses to reach new audiences and how the future of viewing is evolving.
Sir Peter Bazalgette – known simply as “Baz” to colleagues and so many others across the creative industries over which he has towered for the past four decades – recently stood down as Chair of ITV, marking the end of another chapter in his long career.
Once the preserve of petrol heads, Formula 1 has become a hugely popular television sport. On the eve of the British Grand Prix at Silverstone, an RTS panel – featuring experts from three broadcasters – discussed how the motor sport has found its va-va-voom.
Advertising-supported on demand and streaming video is growing fast - is it the new nirvana for Broadcasters? With AVOD growing rapidly as a key, non-subscription revenue model, how are broadcasters taking advantage?
The Film and TV Charity recently published Looking Glass ’21, a follow-up to its 2019 research which uncovered a mental health crisis in the film, TV and cinema industry. At this special panel session, the charity’s CEO, Alex Pumfrey is joined by Head of Bectu, Philippa Childs, CEO of Banijay, Lucinda Hicks and Alicia Dalrymple, Junior Production Manager at Dragonfly to discuss how Looking Glass ’21 acts as a temperature check for the industry as it emerges from the pandemic.
Frayed's creator, writer and star Sarah Kendall, co-founder of Merman Clelia Mountford, who developed and executive produced the series, and director Shaun Wilson discuss the making of Sky comedy Frayed. Chaired by Boyd Hilton.
I feel like there’s a part of me in every role,” Gugu Mbatha-Raw told the RTS during a wide-ranging Q&A session with the radio and TV presenter Edith Bowman.
Creator Alice Seabright, executive producer Tally Garner and stars Erin Doherty, Pippa Bennett-Warner, Billy Howle, Jack Farthing and Brandon Micheal Hall give an in depth behind the scenes look at the new BBC One drama Chloe and discuss what to expect from the new drama. The event was hosted by Rhianna Dhillon.
