How brand funded content could impact the TV industry
Brand-funded content has long been the goal of TV’s money-makers; but, although much-promised, it has been frustratingly slow to emerge. The brands, too, are keen to promote their goods and services on TV, where audiences tend to be large and highly engaged. But, if the expert panel assembled for a sold-out RTS national event in mid-January is correct, brand-funded TV is finally going to take off.