A new era for ITV
The final quarter of 2022 is likely to go down as one of the most significant periods in the long and remarkable TV career of Kevin Lygo, ITV’s Managing Director of media and entertainment.
For starters, there’s been one of the most successful ever series of the entertainment flagship I’m a Celebrity… Get Me Out of Here!, not forgetting ITV1’s high-profile coverage of the Qatar World Cup, with plaudits for the irascible studio pundit Roy Keane and, crucially, the overdue launch of the broadcaster’s shiny and heavily marketed new streaming service, ITVX.