The campaign is part of the broadcaster’s Year of Disability, and will award the brand or agency with the strongest campaign idea with an exclusive spot in the first break of the 2016 Rio Paralympic Games Opening Ceremony.

The competition is part of Channel 4’s commitment to improving diversity on- and off-screen beyond simply its editorial content and into Channel 4’s important commercial airtime.

There was a time when ITN was simply a news provider struggling to make money. Not any more. Today, the company is highly profitable and is as likely to film a Football League match or produce a feted Lego ad for BT as it is to send Tom Bradby to Brussels to anchor News at Ten. ITN is even developing drama.

The short films series, which has not produced any new content since 2014, will begin again this spring. Previous videos featured street magic, spoken word performances, and silent films.

Random Acts is backed by £6million worth of funding from Arts Council England. The money is earmarked for creating several regional centres aimed at promoting young talent across the UK. 

24 Hours Inside Your Body will follow three volunteers across one day, using the latest forensic filming techniques in what the broadcaster has called the first ‘full human body rig’.

Using video footage and data taken from a supersized ‘fitbit’ worn throughout the day, scientists will track the volunteers’ movements to see how things such as their sleeping position, their diet and their jobs affect their health.

The show from BAFTA-winning writing duo James Lamont and Jon Foster (Cuckoo), centres around four friends in the West Country who pass their time getting wasted.

Morpheus (Danny Kirrane – Trollied) is a fantasy fanatic who runs a bong shop with his neurotic sister Sarah (Rose Reynolds – The World’s End). He harbours a flame for their quirky mate Alison (Gwyneth Keyworth – Game of Thrones) who runs a tattoo parlour from the back of the shop.

You’ve described an environment at Channel 4 where commissioners shape the shows and even originate the ideas. Do independent producers share your view of this proactive process?

While you finish the remainder of your tasty chocolate snacks, why not sit back, relax and catch up on the TV that you missed while you were napping through the delightfully long Easter weekend.

1. The Night Manager

The BBC’s epic adaptation of John le Carré’s The Night Manager came to an end on Easter Sunday.

The videos allow never-before-seen access to the homes of Mark-Francis Vandelli and Binky Felstead by using cutting edge technologies to put you right in the heart of the action.

The videos have been created by media company Monkey and, says Managing Director David Granger, “introduce the first ever truly immersive reality experience.”