Barbara Slater, the Director of BBC Sport, likes to bang the drum for digital. Even so, last year she found the time to blog on the corporation’s website just six times.
Four of those six posts apologetically explained why the BBC had been forced to cede flagship rights and was likely to make further cuts in the future.
The posts unpicked why the BBC, after six decades, had to surrender Open golf and also give up on a, perhaps vainglorious, bid to roll back the years by making the Beeb the exclusive home of Formula 1.