Sugar Films

How to get noticed with short-form video

Short-form online content is booming. YouTube depends on it. Channel 4 and BBC Three are showcasing short films unsuited to conventional linear-TV schedules. Brands, wary of ad blocking, are in the market for short-form content, too.

These were some of the conclusions of a wide-ranging and packed RTS Futures panel discussion, “Size matters: A provocative look at short-form content”. The session was chaired with erudition and flair by Pat Younge, co-founder and Managing Director of Sugar Films.

Pat Younge's TV Diary

Pat Younge, Sugar Films, RTS Cambridge, television, production,

Start the week reviewing Sugar Films’ cash flow and trying to get my head around a new accounting software system. Any of my former CFOs will know that I wasn’t put on planet Earth to do this, but I plough on gamely.

One of the things I discover is that the BBC pitch system doesn’t tell you when a commissioner has been made redundant. So an idea that I thought must be getting lots of consideration has actually been languishing, lonely and unread, in a dead Dropbox on the BBC server. Note to self – don’t take it personally.

Highlights: In conversation with.... Sky's Managing Director of Content Gary Davey

Watch highlights from the Royal Television Society's Early Evening Event with Sky's Managing Director of Content Gary Davey which was chaired by Sugar Films' Managing Director Pat Younge.

During the event Davey said that TV channels are here to stay when Younge asked about whether Sky are worried about the competition from Netflix and Amazon.

In pictures: RTS Cambridge Convention 2015

The RTS Cambridge Convention 2015 took place from Wednesday 16 to Friday 18 September, seeing senior leaders from the television industry on both sides of the Atlantic converge on the city. 

The topics covered over the three days ranged from the importance of the BBC worldwide, to a debate about the lessons learnt from the General Election 2015, to the continued challenge that the television industry faces with the rise of video content emerging on digital platforms.