Olympics

Olympics Committee to launch digital channel for Rio 2016

It will include stories about the volunteers and athletes, news about the games and background information. And it will be delivered online via Over The Top (OTT) services. 

The IOC President, Thomas Bach, told German media magazine Horizont that he believes in the importance of having appealing content on digital platforms.

Eurosport discovers a new playbook

Eurosport

Over-the-top hyperbole is usually de rigueur when it comes to unveiling big TV sports-rights deals. But, this summer, when Discovery Chief Executive David Zaslav declared his company’s €1.3bn, pan-European deal with the International Olympic Committee a “game changer”, it seemed more like an understatement.

The contract, which runs from 2018, caused many people’s jaws to drop – while others scratched their heads over its implications. It seemed like another blow to the BBC and its grip on the world’s greatest festival of sport.