Olympics

Eurosport discovers a new playbook

Eurosport

Over-the-top hyperbole is usually de rigueur when it comes to unveiling big TV sports-rights deals. But, this summer, when Discovery Chief Executive David Zaslav declared his company’s €1.3bn, pan-European deal with the International Olympic Committee a “game changer”, it seemed more like an understatement.

The contract, which runs from 2018, caused many people’s jaws to drop – while others scratched their heads over its implications. It seemed like another blow to the BBC and its grip on the world’s greatest festival of sport.