The International Olympic Committee (IOC) is to produce a digital television channel to provide 24 hour coverage of the Games.
It will include stories about the volunteers and athletes, news about the games and background information. And it will be delivered online via Over The Top (OTT) services.
The IOC President, Thomas Bach, told German media magazine Horizont that he believes in the importance of having appealing content on digital platforms.
After the IOC reached out to young people via mobile apps during London 2012, Bach believes the 2016 channel will be another step towards wooing younger audiences.
There are also discussions with domestic television channels for the coverage to be delivered in their local language.
The growing popularity of the Olympics on television underlined out by Discovery boss David Zaslav at the RTS Cambridge Convention 2015.
He said that the network is investing more money in their broadcast of the games to make it visually appealing for viewers.
The media company won exclusive rights to broadcast four Olympic's from 2018 to 2024.
Rio 2016 begins next summer where 204 countries will compete for 16 days.