Are we on the threshold of another television revolution similar to the introduction of colour or multichannel? There is a lot of excitement around virtual reality in show business and media circles. But can broadcasters successfully deploy VR – or will it turn out to be as ephemeral as the recent commotion over 3DTV?
International Olympic Committee
It will include stories about the volunteers and athletes, news about the games and background information. And it will be delivered online via Over The Top (OTT) services.
The IOC President, Thomas Bach, told German media magazine Horizont that he believes in the importance of having appealing content on digital platforms.