The match, which was also broadcast live on Sky Sports in the UK and Ireland, was produced in partnership with software company and live-streaming specialists Grabyo in order to reach out to Murray's global audience.
Matty Gentry, of the Wimbledon champion's management firm 77 Group, said: "We are interested in driving innovation around the event and Andy’s social media channels, and viewed this as a good platform to do that.”
For the first time, the Eurosport Player will provide online subscribers with live access to matches across 12 courts. Matches will also feature heavily on the Eurosport 1 and Eurosport 2 satellite channels
Rob Curling will lead the channels' presenting duties, accompanied by British stars Greg Rusedski and Annabel Croft. Retired champions Pat Cash, Mats Wilander, and Mary Pierce will feature as pundits throughout the tournament, which begins on 29 August.
She will be taking to the air on BBC One and BBC Two throughout the Championships, and bringing viewers the latest Wimbledon action.
Joining the BBC’s presenting team are former World No. 1 players Lleyton Hewitt and Jim Courier and former British No. 1 Annabel Croft.
They will be joining an extensive team of expert analysts and commentators including Tim Henman, Tracy Austin, Andrew Castle, John Inverdale and Martina Navratilova.
Coverage begins at 11.30am on Monday 27 June on BBC Two.
Over-the-top hyperbole is usually de rigueur when it comes to unveiling big TV sports-rights deals. But, this summer, when Discovery Chief Executive David Zaslav declared his company’s €1.3bn, pan-European deal with the International Olympic Committee a “game changer”, it seemed more like an understatement.
The contract, which runs from 2018, caused many people’s jaws to drop – while others scratched their heads over its implications. It seemed like another blow to the BBC and its grip on the world’s greatest festival of sport.
