Discovery Networks

Discovery reveals Olympic leadership team

Eli Bremmer

Discovery Communications has revealed a number of appointments at Eurosport who will support the company’s Olympic Games Strategy.

In June it was announced that Discovery had been awarded the European TV and multiplatform broadcast rights to the 2018-2024 Olympic Games.

The coverage will be overseen by an Olympic Games leadership organisation team. Three of the five team members were announced this week, with Jean-Thierry Augustin leading Commercialisation, David Schafer heading up Operations and Planning and Géraldine Filiol directing Olympic Relations and Coordination.

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Idris Elba: No Limits

Discovery, 9pm

Idris Elba (Credit: Discovery UK)

Drag racing, aerobatics, rally driving and land speed record attempts might seem like the perfect training ground for a would-be James Bond, but Luther star Idris Elba has denied that he will be taking that baton from Daniel Craig.

Tips in 60 seconds... How to find your audience

You've thought of a programme idea, you're about to write a winning pitch but first you need to think of your audience. Tailoring content to specific demographics is highly important in television. Clare Laycock explains how to do it.

Clare is Head of Channel TLC at Discovery Networks UK & Ireland. Previously Clare headed up Really, Home and Good Food at UKTV so she knows a thing or two about making great TV for specific audiences.