This Morning

ITV announces new live morning schedule

Piers Morgan and Susana Reid (Credit: ITV)

From the 6th January the morning line-up will see Good Morning Britain be extended by half an hour from 6am until 9am, bringing viewers a mix of breaking news, the latest showbiz stories and exclusive interviews every week day.

Lorraine will then be on from 9am to 10am, before This Morning starts – 30 minutes earlier – from 10am to 12:30pm.

Loose Women will then air from 12:30pm to 1:30pm, ending seven and half hours of live TV all filmed at the Television Centre in White City.

This Morning to air on Sundays

Eamonn Holmes and Ruth Langsford (Credit: ITV)

This Morning on Sunday will review the funniest, most touching and enjoyable moments from the week and will also feature new and exclusive content.

The hour-long show will see guest interviews, advice from experts and unbelievable real-life stories, as well as showcasing delicious recipes and fun competitions.

Airing on ITV from January 20th at 10.30am, it will be hosted by Eamonn Holmes and Ruth Langsford.

The pair will tell funny stories from behind the scenes and provide a small preview of the following week’s show.

The rise and rise of daytime TV

This Morning's 30th anniversary episode saw the show's biggest audience for nine years (Credit: ITV)

Daytime TV has long been the butt of comedians’ jokes. In an episode of Mock the Week last year, Hugh Dennis pretended to be a weary daytime announcer: “Well, because they’re all the same, and I can’t be bothered to announce them all, here’s Flog Dickinson’s Antiques Sun Hammer Pointless Breakout in the Country… finishes at 5pm.”