Loose Women

Emma Gormley's TV diary

Credit: ITV

I’m glad we decided Christmas should come early on ITV Daytime this year. It’s been another tough weekend for the nation, with Storm Arwen ripping through a large part of the country (and taking I’m a Celebrity… off air for the first time ever). 

There’s also been a Saturday-evening address by the Prime Minister, setting out new measures to stop the Omicron variant overwhelming the NHS. 

will.i.am, Ashley Banjo and Charlene White to headline ITV’s Black History Month programming

There will also be a new brand campaign and curated collections on ITV Hub and BritBox.

Commissioning Editor Satmohan Panesar said: “Building on last year's celebrations, Black History Month returns to ITV this October.

“Featuring a range of engaging documentaries from some of our highest profile talent; through their personal stories, the films will explore what it means to be black in Britain today.”

Charlene White's TV Diary

(credit: ITV)

The wonderful thing about juggling a tonne of jobs is that every day really is different. My week can swing between discussing a £3,000 Balenciaga coat that looks like a high-vis jacket on Loose Women to explaining the latest Covid infection rates on ITV News. Or travelling across the UK working on my latest long-form programme.  

Many hats, many pies but – as my school form teacher would probably still agree – me keeping busy is the best way to stay out of trouble!  

ITV announces new live morning schedule

Piers Morgan and Susana Reid (Credit: ITV)

From the 6th January the morning line-up will see Good Morning Britain be extended by half an hour from 6am until 9am, bringing viewers a mix of breaking news, the latest showbiz stories and exclusive interviews every week day.

Lorraine will then be on from 9am to 10am, before This Morning starts – 30 minutes earlier – from 10am to 12:30pm.

Loose Women will then air from 12:30pm to 1:30pm, ending seven and half hours of live TV all filmed at the Television Centre in White City.

The rise and rise of daytime TV

This Morning's 30th anniversary episode saw the show's biggest audience for nine years (Credit: ITV)

Daytime TV has long been the butt of comedians’ jokes. In an episode of Mock the Week last year, Hugh Dennis pretended to be a weary daytime announcer: “Well, because they’re all the same, and I can’t be bothered to announce them all, here’s Flog Dickinson’s Antiques Sun Hammer Pointless Breakout in the Country… finishes at 5pm.”