Channel 4 goes behind closed doors with high street giant Poundland for new series
Inside Poundland: Secrets From The Shop Floor will take a look out how the company is transforming its stores and investing in new ranges while many competitors on the high street are going into administration.
With an aim to open up 45 new and relocated stores within the next 12 months, the discount store is trying to conquer the market in a time of recession.
From a “divorce celebration range” to trendy Scandinavian-style homeware, the Poundland colleagues will be trying their best to reinvigorate the store’s product selection and attract new customers.