Channel 4 has announced a new two-part series with the high street variety store chain Poundland.
Inside Poundland: Secrets From The Shop Floor will take a look out how the company is transforming its stores and investing in new ranges while many competitors on the high street are going into administration.
With an aim to open up 45 new and relocated stores within the next 12 months, the discount store is trying to conquer the market in a time of recession.
From a “divorce celebration range” to trendy Scandinavian-style homeware, the Poundland colleagues will be trying their best to reinvigorate the store’s product selection and attract new customers.
With the odds stacked against them, will Poundland have the secret to success?
Will Smith, Executive Producer at ITN Productions commented: “Poundland has a unique culture – a company that likes to do things differently and swim against the tide. It’s an incredible time to be following the company when so many other retailers are having to close their doors. We’ve been granted privileged access as Poundland embarks on a major expansion plan and tries to lure customers who may never have walked through its doors before.”