Channel 4 agrees partnership with YouTube
The partnership is part of Channel 4’s mission to become a digital first broadcaster for younger audiences.
The deal will mean that hundreds of hours of Channel 4 and E4 hit shows such as 8 Out Of 10 Cats, SAS: Who Dares Wins and The Dog House will be available on YouTube.
Channel 4 will also be able to sell its own advertising around the shows, allowing an increase in new revenue streams.