BBC Three’s head of creative design, Pascual Diaz, discussed the relevance and impact of his work on shows such as Normal People and RuPaul’s Drag Race UK at an RTS Northern Ireland event in early November.
Talking to students at Belfast Metropolitan College, Diaz said: “Because we live in a very visual world, design has a key [role] in delivering our content... [and] attracting the attention of our audience.
We can also communicate our content through social media... in a visual way.”
Diaz, a native of Spain, has worked in the UK for the past decade. Good design, he said, should be “integrated in the content.... If nobody notices the design, it’s a good thing.”
Looking forward to the return of BBC Three to TV screens early next year, he added: “Design is going to be a big part of getting back to linear-TV – we want to say, ‘We’re back’.”