Pascual Diaz

Talking to students at Belfast Metropolitan College, Diaz said: “Because we live in a very visual world, design has a key [role] in delivering our content... [and] attracting the attention of our audience.

We can also communicate our content through social media... in a visual way.”

Diaz, a native of Spain, has worked in the UK for the past decade. Good design, he said, should be “integrated in the content.... If nobody notices the design, it’s a good thing.”