ITV release promo for Ant and Dec’s new quiz show Limitless Win
The duo’s first new series in over 10 years will revolve around “the world’s first limitless money ladder.”
Contestants climb the ladder with every question they correctly answer. They will also need to do so to bank the cash.
It is a recipe for jeopardy that is hinted at in the dramatic promo which sees Ant and Dec reacting with shock and horror for reasons as yet unknown.