The duo’s first new series in over 10 years will revolve around “the world’s first limitless money ladder.”

Contestants climb the ladder with every question they correctly answer. They will also need to do so to bank the cash.

It is a recipe for jeopardy that is hinted at in the dramatic promo which sees Ant and Dec reacting with shock and horror for reasons as yet unknown.

Ant said: “We’re genuinely so excited to launch this new series. It’s something we’ve been developing with Hello Dolly and ITV for a while now and we can’t wait for you all to experience it. We hope you love it as much as we do.”

Dec added: “It’s been a number of years since we launched a brand new TV format, it’s not something we do very often! But we’ve hit on something that is ground breaking and innovative, and that’s why we are so excited to host this series and bring it to the nation.”

Limitless Win will air on ITV in January 2022.