“It’s a totally different beast,” she insists.
The Big Family Cooking Showdown, which is presented by Hussain and Zoe Ball, pits 16 families against each other in weekly culinary crusades, judged by chefs Rosemary Schrager and Bruno Locatelli.
“It’s about family cooking and different cultures. There’s baking involved depending on who wants to bake,” she explains.
The ten-part series is due to launch in the autumn.
Comedians Sandi Toksvig (QI) and Noel Fielding (The Mighty Boosh) will host Britain’s biggest baking competition, while restaurateur and food writer Prue Leith joins Paul Hollywood as a judge.
The news comes after it was announced last autumn that the blockbuster baking show would be moving from BBC One to Channel 4.
James Purnell: ‘From a PSB perspective, we now see a real chasm between the way we are going to be regulated.
‘The Charter agreement is a set of incredibly detailed guidance to Ofcom – children’s programmes, history, religion, current affairs, 100-plus quotas.
‘We wouldn’t wish that on Channel 4, but, looking at what has happened with Bake Off, there is a huge difference between the way we are regulated, and… now there is a question about whether that is right.
‘Channel 4’s lighter touch should be looked at.’
Twenty children, aged 9-13 years, from across the UK have signed up to take part in the series. They will be competing against each other in invented games and challenges centred around spelling conundrums before one of them is crowned champion in a final showdown.
Off to The Club at The Ivy for Sue Perkins’s book launch of Spectacles. It turns out that Sue had a penchant for kilts as a child. Who knew? The room is full of talented, inspirational women.
I’m thrilled to meet the legend that is Mary Berry, though she, Mel and Sue remain professionally tight-lipped about who is going to win Bake Off. I’m rooting for Nadiya.
When Kim Shillinglaw became Controller of BBC Two last year, one of her predecessors took her for a drink. Roly Keating had launched BBC Four, moved on to BBC Two and filled in as temporary boss of BBC One. In a meeting room in New Broadcasting House, Shillinglaw recalls with terrible clarity what he told her.
“He said, ‘You will find BBC Two is the toughest. Let me tell you that now. BBC Four has a lot of individual commissions but not very much money, so there’s a limit to how many things it can commission.
It's often said that food brings people together, and this year's GBBO wannabes are testament to that.
The dozen promising patissiers include a body builder, a fire fighter and, most surprisingly, the Dalai Lama's personal photographer.
