GBBO

Making Shows Great Again

In recent years, we have seen such enduring favourites as Blind Date, Top Gear, Dancing on Ice and Robot Wars revamped and returned, with the aim of recapturing loyal audiences and attracting new ones.

We have seen The Great British Bake-Off switch channels and talent and receive just as much love and adoration on Channel 4 as it did on BBC. The key question is: when do you stick and when do you twist? In the company of four experienced TV executives intimately acquainted with one of TV’s great gambles, we find out….

The joy of food programmes

The Great British Bake Off 2018 winner Rahul Mandal (Credit: Channel 4)

With 87 days’ worth of cookery shows airing during the past year on UK terrestrial television – made up of 410 unique titles – the RTS event “Why we love… food” was appositely named.

Revealing the facts to an audience hungry for knowledge about the genre, Pritesh Mody, founder of artisan food producer World of Zing, chaired the late-May event on the day it emerged that Jamie Oliver’s UK restaurant chain had gone into administration.

Making Shows Great Again | Highlights

It is one of the greatest dilemmas in popular telly – when to persist with a popular franchise, give it a lick of paint and some new talent, and when to mothball it, only to drag it out of the store cupboard, to enchant a whole new generation of TV viewers. 

In recent years, we have seen such enduring favourites as Blind Date, Top Gear, Dancing on Ice and Robot Wars revamped and returned, with the aim of recapturing loyal audiences and attracting new ones.

Making Shows Great Again | Full video

Watch what happened at our latest event, where TV bosses discussed whether bringing back old TV formats shows that we're running out of ideas, or if some shows are just worth giving a make over for new audiences.

Journalist Caroline Frost was joined by a panel of TV experts to discuss just that.

Joining Caroline on the panel were:
Sean Doyle, Channel 5, Commissioning Editor, Blind Date
Camilla Lewis, CEO, Curve Media
Richard McKerrow, Love Productions, Executive Producer, The Great British Bake Off
Ella Umansky, Head of Format Support, ITV Studios

Should there be more TV revivals?

From left: Sean Doyle, Ella Umansky, Caroline Frost, Camilla Lewis and Richard McKerrow (Credit: RTS/Paul Hampartsoumian)
These are robust TV formats, which, over many years, bring audiences to broadcasters and profits to production companies. But they are the exception, not the rule in television.
 
At an RTS early evening event in early June, a panel of top TV execs discussed what gives formats legs.
 
The central London event took place a day after the triumphant return of ITV2’s Love Island, which attracted a peak audience of 3.4 million. The series opener averaged 2.95 million viewers, more than double last year’s first episode.
 

Channel 4 releases new GBBO trailer

The advert shows a range of singing baked goods coming together in a dazzling display of cakes, breads and tarts.

Sandi Toksvig and Noel Fielding will present the new series, alongside judges Paul Hollywood and Prue Leith.

The eighth series of the cookery show will appear on Channel 4, after Love Productions signed a deal with the broadcaster last year.

Sandi Toksvig and Noel Fielding to host Channel 4's Great British Bake Off

Comedians Sandi Toksvig (QI) and Noel Fielding (The Mighty Boosh) will host Britain’s biggest baking competition, while restaurateur and food writer Prue Leith joins Paul Hollywood as a judge.
 
The news comes after it was announced last autumn that the blockbuster baking show would be moving from BBC One to Channel 4.