Channel 4 has announced the long-awaited return of Britain’s biggest baking show, The Great British Bake Off.
The light-hearted trailer, entitled ‘The Gift’, follows the nation zealously trying to get their hands on some precious, rare flour to bake themselves through lockdown.
From banana bread to sourdough, birthdays to Bar mitzvahs, the shortage of flour caused chaos for the UK’s amateur bakers. The trailer highlights the welcome relief of the return of baking, and the upcoming eleventh series of The Great British Bake Off.
Channel 4’s chief marketing officer, Zaid Al-Qassab, commented: “This year’s Great British Bake Off campaign highlights that baking is about so much more than sustenance – it’s a gift.
“The film illustrates the nation’s joyous love of baking inspired by our shared experience of lockdown in a typically Channel 4 way and we hope it gets viewers as excited as we are for the return of our biggest show!”
The Great British Bake Off will return to Channel 4 on Tuesday 22 September.