RTS National Event

The fight to be found, heard and consumed is getting more complicated for TV brands. Brand cut-through now means understanding digital platforms, mobile devices and where to find consumers; who in addition to traditional channels now also get their recommendations from friends on social media. This session will investigate how consumers are responding to all this choice, delve into what drives their choice, and investigate how both legacy TV and video brands are tackling the new world and expand their tool kits to stand out find audiences?

Panellists:

The guidelines provide practical suggestions for assessing and managing the risk of coronavirus (COVID-19) whilst in production, but in practical terms what are the biggest challenges? How are different departments having to innovate? What is the impact on the finished product? What at the biggest challenges? How are we balancing physical and mental well-being of cast and crew? And what learnings can be shared between productions and between countries?

Property is a very British obsession and there have been a multitude of hugely successful TV formats. From selling houses, buying houses, building houses, moving to the country, moving to the sea, downsizing, upsizing … the list goes on and our appetite does not seem to wane. So why do we love property shows? How have they changed as society (and the housing market) have changed, what are the key ingredients to a successful property show and where will the format go from here?

We will look at the prospects for TV advertising, the public and private organisations’ funding models, and the implications for the BBC and the broader PSB system. We will also ask what Ofcom and the government need to do to ensure the continued success of our TV sector.

Speakers:

• Lindsey Clay , CEO, Thinkbox
• Claire Enders, Founder, Enders Analysis
• Damian Green MP
• Sean McGuire, Managing Director, Oliver & Ohlbaum
• Chaired by Kate Bulkley, Media Commentator

She started her career as a playwright and as a scriptwriter on The Archers, honing her craft on Coronation Street, before creating her first original drama At Home with the Braithwaites in 2000.