The fight to be found, heard and consumed is getting more complicated for TV brands. Brand cut-through now means understanding digital platforms, mobile devices and where to find consumers; who in addition to traditional channels now also get their recommendations from friends on social media. This session will investigate how consumers are responding to all this choice, delve into what drives their choice, and investigate how both legacy TV and video brands are tackling the new world and expand their tool kits to stand out find audiences?
- Selma Turajlic, Co-founder and Co-CEO, Little Dot Studios
- Zaid Al-Qassab, Chief Marketing Officer, Channel 4
- Rob Campbell, Head of Strategy, R/GA EMEA
Moderator: Boyd Hilton, Entertainment Director, Heat and Deputy Editor, Pilot TV Magazine