Trust in Media

Strengthening trust in the BBC following the Dyson report

Credit: BBC

It feels like remote history, but it’s true: 27.1 million people watched Boris Johnson announce the first lockdown for the UK on 23 March last year. The sequel in May, announcing the path out of lockdown, attracted an even larger audience of 27.5 million, while the PM’s announcement of a repeat of lockdown in January this year drew a slightly smaller audience – as repeats tend to – of “only” 25.2 million. 

Is trust still a fundamental duty for PSBs?

From left: Ben McOwen Wilson, Vikki Cook, Deborah Turness, Aasmah Mir, Martin Lewis and Ed Williams (Credit: RTS/Richard Kendal)

Trust isn’t scientific, it’s instinctive, it comes from the gut, not from the brain,” Martin Lewis told the Cambridge audience, and he should know. The founder of, consumer business warrior and the man who sued Facebook and won is also the most trusted man in Britain, according to Google.

Report finds TV trusted above social media and the internet

A leading body in the world's public service broadcasters, the EBU's Media Intelligence Service regularly carries out research into media practices and new developments in the broadcasting industry on behalf of its international members.

The report 'Trust in Media 2016' used a net trust index compiled using a media trust survey ranking of each participating country and aimed to reveal more about public perceptions of media organisations and their output. EBU members then use this information in audience building and strategic planning.