soap

"Soap audiences are a sophisticated bunch", says Emmerdale's Iain MacLeod

After jumping ship from Hollyoaks to Emmerdale, MacLeod explains his excitement at bringing new ideas to the Yorkshire-based soap.

“I’m always looking for ways to do something differently or surprise the audience with something they haven’t thought of before,” he says.

And that he did. During a week-long storyline, which was ten months in the making, the small village turned to chaos when a multi-car pile up left viewers guessing who would exit the soap, with central characters at the heart of one of the biggest disasters in Emmerdale history.