The service will be inaugurated during Love Island on ITV2, with Boots UK being the first confirmed partner.
Viewers can activate the service at any time by using their LG remote control.
Contextual product discovery company, The Take, developed the AI technology for the system that is built directly into LG TV sets in the UK. It is being used for the first time in this country by ITV.
ITV has unveiled the line-up of the first contestants heading to Mallorca this summer.
Gaffka is a 25-year-old operations lead for the Department of Transport and lives in Oxford.
Known as the most outrageous friend and the only single one in her friendship group, Gaffka has had enough of the single life and is ready to find 'The One'.
“‘You’re only as good as your last cast’– that’s the mantra we use every year on Love Island,” said Lewis Evans, one of the series producers on the show, which is currently casting for its next run. He has been part of the Love Island casting team since the first series.
He added: “The key to working in casting is that you’ve got to like people… I love chatting and I am incredibly nosey – casting gives you the opportunity to go and talk to anyone.”
For decades, putting members of the public on screen was a win-win situation. From Blind Date to The Generation Game, from Survivor to Big Brother, there was always new fodder for the tabloids, huge audiences for advertisers – including that vital but hard to reach 16-24 demographic – and, for ordinary folk, the chance for a few dazzling moments to make their lives extraordinary.
Here are some of our favourite reality TV moments.
Come Dine With Me follows a group of strangers as they compete to be crowned the ultimate dinner party host, with each contestant creating their own version of the perfect dinner party, which will see them scored out of ten by each guest.
The 29-year-old basketball player became a fan favourite with his witty, charming and laid-back personality in the 2019 series of Love Island, coming third with his ex-girlfriend India Reynolds.
Following the instant fame that the entertainment series brings, Soko finds himself at a turning point in his life where he must choose between exploring a career full of brand new opportunities or return to his former career as a basketball player.
Swapping the idyllic island of Fiji with the bright lights of Las Vegas, the new set of islanders will enter a villa on top of Caesars Entertainment’s boutique hotel, The Cromwell, in search for love (and the $50,000 prize).
Arielle Vandenberg will return as host and narrator Matthew Hoffman will be back to report on the latest gossip from inside the hotel villa 'bubble'.
“We’re thrilled that ITV2 can bring the latest US version of Love Island to viewers this year,” said Paul Mortimer, ITV’s Head of Digital Channels and Acquisitions.
Seven celebrities will kick off the proceedings at a karaoke bar, belting out their renditions in both solo performances and group battles.
In a provocative twist, their fellow competitors will judge them, with a focus on passion and stage presence over voice.
The list of those on the mic includes TV personalities Scarlett Moffat and Roman Kemp, Ibiza Weekender’s David Potts, comedians Joel Dommett, Judi Love, Melvin Odoom and Luke Kempner, and Love Island’s Samira Mighty.
Finding love can be hard at the best of times but finding love in the middle of a pandemic feels almost impossible, which is why celebrities Chloe Ferry, Pete Wicks, Levi Davis and Shaughna Phillips have turned to the Celebs Go Dating agents for professional help.
Dating agents Paul C Brunson and Anna Williamson will return, joined by their junior client coordinator Tom Read Wilson, ready to navigate the challenges of vetting love matches online and arranging exciting remote and socially distanced dates.
