Love Island

ITV to launch shoppable TV during Love Island

The service will be inaugurated during Love Island on ITV2, with Boots UK being the first confirmed partner.

Viewers can activate the service at any time by using their LG remote control.

Contextual product discovery company, The Take, developed the AI technology for the system that is built directly into LG TV sets in the UK. It is being used for the first time in this country by ITV.

Industry professionals give tips and advice on how to break into TV casting

“‘You’re only as good as your last cast’– that’s the mantra we use every year on Love Island,” said Lewis Evans, one of the series producers on the show, which is currently casting for its next run. He has been part of the Love Island casting team since the first series.

He added: “The key to working in casting is that you’ve got to like people… I love chatting and I am incredibly nosey – casting gives you the opportunity to go and talk to anyone.”

Ofcom's new duty of care guidelines to protect TV talent

Love Island (Credit: ITV)

For decades, putting members of the public on screen was a win-win situation. From Blind Date to The Generation Game, from Survivor to Big Brother, there was always new fodder for the tabloids, huge audiences for advertisers – including that vital but hard to reach 16-24 demographic – and, for ordinary folk, the chance for a few dazzling moments to make their lives extraordinary.