I'm a Celebrity...

It was 2020’s most downloaded app and is hugely popular with young audiences. No wonder broadcasters want to know how they can use TikTok to their best advantage.

According to TikTok’s European strategy manager Edward Lindeman, the short-form video platform which started off as lip-synching app Music.ly, now has 100 million monthly active users in Europe.

But to grow further, it is targeting older audiences with traditional TV talent using the app such as Gordon Ramsay and Dan Walker.

Reality TV is arguably bigger than ever. The term was first coined in the 1990s, as producers turned unscripted “real-life” situations into com­pulsive viewing with shows such as Survivor and Big Brother. More than 25 years later, the genre is ubiquitous across linear and streamed TV.

Consider the channel-defining success of ITV’s Love Island, Netflix’s Too Hot To Handle or the huge popularity of the latest series of Channel 4’s The Great British Bake Off.

The new contestants will be swapping the Australian jungle for a ruined castle in the British countryside as the series will crown its first-ever King or Queen of the Castle.

However, the celebrities won’t escape the gruelling viewer-voted trials and will partake in fun challenges to win food and treats for the camp.

Ant and Dec will return as hosts and give all the gossip from inside the castle.

Des

True crime drama Des unveils the life of one of the most infamous criminal cases in UK history, involving Des Nilsen (David Tennant), also known as the ‘kindly killer’.

Hosts Ant and Dec will return for the 19th series, viewers can expect the usual dreaded Bushtucker Trials, as well as a host of new surprises and challenges.

Meet the celebrity hopefuls who are braving the jungle for the crown.

Ant and Dec will return to reside over a new group of famous faces as they endure the Australian outback.

Across several gruelling weeks, the celebs will face the dreaded Bushtucker Trials and the chance to inherit the crown from 2018’s King of the Jungle Harry Redknapp.

The series will be followed by a new series of I’m A Celebrity…Extra Camp on ITV2, presented by Joel Dommett, Emily Atack and Adam Thomas.

Together, the three hosts will get the inside scoop on life inside the jungle and share lively discussions with special guests.