Profile: Lucinda Hicks, COO at Endemol Shine
The world of television production can, to quote Digital UK Chief Executive Jonathan Thompson, "sometimes be somewhat sniffy about strategy folk".
With this in mind, he says Lucinda Hicks' success in becoming Endemol Shine UK's Chief Operating Officer is doubly impressive.
He hired Hicks to work with his team at Channel 4 in 2008, when he was its Strategy Director.