Digital UK

Digital UK's Jonathan Thompson: "TV is turning into a global market"

Jonathan Thompson (Credit: Digital UK)

The UK’s most successful digital television platform, Freeview, passed another milestone last month, when it debuted its mobile app. Users can now stream live shows from the BBC, ITV and Channel 4 plus on demand content from BBC iPlayer, ITV Hub, All 4, My5, and UKTV Play.

As the nation’s public service broadcasters dwell on the growing impact of Netflix, Amazon and YouTube, the move could be pivotal in ensuring that British PSBs don’t become stranded as young people’s video consumption moves more and more online.

Freeview announces launch of new mobile app

The free app will provide viewers with the chance to watch on-demand content and live stream channels BBC, ITV and Channel 4 on mobile devices.

On-demand services BBC iPlayer, ITV Hub, All4, My5 and UKTV Play will allow audiences to catch up on their favourite shows on the go, with a ‘Recommendations’ feature to help users discover new programmes.

Guest post: A four-step plan to safeguard UK television

Jonathan Thompson, CEO of Digital UK

Our reaction to a major change of any kind usually goes in phases…

Avoidance (“I’m not going to look”)

Denial (“I’ve looked but I don’t believe it”)

Fear (“We’re doomed”)

Panic (“I just need to do something”)

Response (“Ok – maybe there is something practical I can do”)

Acceptance (“Well that wasn’t so bad”)

British TV has been fairly consistent in following this pattern when it has faced transformative change in the sector in the past.