Apple TV+ is looking to rival streaming giants such as Netflix and Amazon Prime when it launches this October with original content.
One of the first original series, comedy-drama The Morning show, has pulled in big names Jennifer Anniston, Reese Witherspoon and Steve Carell in starring roles.
Anniston and Witherspoon will play two of the biggest names in US breakfast telly, helping to wake up the people of America every day.
A teaser for the upcoming series has been released featuring the voices of Carell, Witherspoon and Anniston.
During the video, each give their own unique take on what makes good TV news, while the camera pans around an empty newsroom.
From the teaser it is clear there will be a clash between the trio's different philosophies on what makes good journalism.
Written by Kerry Ehrin (Bates Motel), the series will explore the unique challenges the men and women of the newsroom face in covering major political and cultural events.
CNN reporter and anchor Brian Stelter, who wrote a book about the morning show wars called Top of the Morning, will act as a consultant for the series.
The cast also includes Gugu Mbatha-Raw (Black Mirror), Bel Powley (Informer) Mark Duplass (Big Mouth) and Billy Crudup (Gypsy).
Apple has already commissioned a second series, with the expectation that the series will be a big draw for potential subscribers.
The Morning Show will be coming to the Apple TV app this autumn.