A shoal of celebrities are to become shark bait, in a natural history ITV Entertainment collaboration.
SHARK! Celebrity Infested Waters sees celebs sink their teeth into their fear of oceans by jumping into shark infested waters. The as yet unconfirmed ‘A-listers’ will be swimming with gradually bigger and more dangerous sharks off Bimini, an island in The Bahamas home to 10 different breeds of shark.
On top of this, the stars will be educated on why sharks aren’t quite as intimidating as they seem, learning about their place in the ecosystem and why the world without them would actually be a lot scarier than the sharks themselves.
The format is a collaboration between Plimsoll Productions (A Real Bug’s Life) and ITV Entertainment, home to Love Island and Big Brother.
Karen Plumb, Head of Factual Entertainment at Plimsoll Productions, says: “The team at Plimsoll is uniquely positioned to pioneer this format that blends conservation with wildly entertaining pop culture.
“We’re constantly looking for innovative approaches to wildlife storytelling and are certain that our fish-out-of-water spin will transform the world’s perception of these critical predators before it’s too late.”
Shark! Celebrity Infested Waters will air in 2025 to coincide with the 50th anniversary of Jaws – the inception of many people’s aquatic anxieties.
