YouTube Originals: How Content Creators & Audience Trends Inspire the Commissioning Strategy

YouTube Originals: How Content Creators & Audience Trends Inspire the Commissioning Strategy

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Monday, 15th March 2021

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Luke Hyams, Head of Originals EMEA at YouTube, discusses how trends and passions on the platform inform and inspire commissioned content, how YouTube Originals fits within the wider streaming community and just how YouTube truly becomes somewhere with something for everyone in a session hosted by Rhianna Dhillon, 6Music Film & TV Critic.

Joining Luke on the panel are the creatives behind two of their hugely successful Originals to date; Director Brian Hill and YouTube Creator and the film’s narrator Mr. Montgomery for Terms & Conditions: A UK Drill Story, and from How To Be Behzinga, YouTube content creator and star Ethan Payne aka Behzinga and Director Kevin Batchelor.

Hear the story behind these two documentaries, and more about YouTube Originals commissioning strategy for UK and European audiences.

Luke Hyams discusses YouTube Originals' commissioning strategy for UK and European audiences

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