Rio 2016

My week starts at BBC Sport HQ in Salford at what is a very exciting time – the Olympics are under way. I walk to our ground-floor operation, where the BBC Breakfast set has been relocated for 17 days so that we can bring viewers all of the action from the previous night.

Join a morning conference call with colleagues in London before starting a day of back-to-back meetings, both with colleagues in Salford and liaising with those in Brazil – the four-hour time difference can make for a very long day.

As the London 2012 Olympics concluded, the overwhelming emotion for the vast army of BBC executives, consumed for years by a project on the grandest of scales, was relief at a job well done.

The campaign is part of the broadcaster’s Year of Disability, and will award the brand or agency with the strongest campaign idea with an exclusive spot in the first break of the 2016 Rio Paralympic Games Opening Ceremony.

The competition is part of Channel 4’s commitment to improving diversity on- and off-screen beyond simply its editorial content and into Channel 4’s important commercial airtime.

It will include stories about the volunteers and athletes, news about the games and background information. And it will be delivered online via Over The Top (OTT) services. 

The IOC President, Thomas Bach, told German media magazine Horizont that he believes in the importance of having appealing content on digital platforms.