The future of online viewing measurement
After years of refusal by the global streaming companies to share their viewing data, new light will soon be shed on the performance of Netflix, Amazon and Disney+ – and PSB streaming services such as All 4 and BBC iPlayer – by the industry ratings body Barb.
From the late summer, Barb expects to publish regular viewing figures for SVoD services on the same basis as those for broadcast television. This will allow meaningful comparisons to be made for the first time.
