Event report: RTS Futures - Size Matters
The wide-ranging debate heard how “everybody gets short-from now,” according to the night’s chair Pat Younge, co-founder and managing director of Sugar Films.
With most of the audience only prepared to sample online shorts (many people stop watching during the first 15-20 seconds) established TV players like Channel 4 have adopted a more rigorous approach.
“When we develop ideas, from the beginning we think about how we’re going to sell them…