Linda Yaccarino

NBCUniversal's Linda Yaccarino: Our audience is not declining, it's just dispersing

Linda Yaccarino (Credit: NBCUniversal)

Don’t expect Linda Yaccarino to be intimidated by Facebook or Google or any of the other ­Silicon Valley behemoths. This highly experienced US media executive is renowned for her tough negotiating skills and uber-­competitiveness. Not for nothing is the NBCUniversal executive, who reports directly to Comcast chief Steve Burke, known among Manhattan media types as the Velvet Hammer.