Personalisation of content for the consumer is going to be key, says the DPP
“There’s so much content and it’s in so many places. Finding a way of navigating, aggregating and personalising that content for the consumer is going to be key,” said Helen Stevens, ITV’s operations officer, content supply & distribution and Chair of the DPP.
Rowan de Pomerai, the DPP’s chief technology officer, added: “Voice search and aggregated watch lists will start to become really important to the way consumers navigate media.”
He called on “content and technology companies to work together”.