Personalisation of TV content was identified as a key trend over the next five years by key figures from the Digital Production Partnership (DPP) at an RTS London event in early November.
“There’s so much content and it’s in so many places. Finding a way of navigating, aggregating and personalising that content for the consumer is going to be key,” said Helen Stevens, ITV’s operations officer, content supply & distribution and Chair of the DPP.
Rowan de Pomerai, the DPP’s chief technology officer, added: “Voice search and aggregated watch lists will start to become really important to the way consumers navigate media.”
He called on “content and technology companies to work together”.
Looking 10 years into the future, Stevens predicted a significant change in the UK’s broadcasting ecology: “Having all the separate broadcasters that we currently have isn’t necessarily going to be sustainable by 2030. I think you might see one consolidated public service broadcasting platform with content from the existing public service broadcasters on it.”
“The companies that succeed,” added de Pomerai, will be “those that invest in both content and in user experience.”
Earlier, the panel discussed the effect of the coronavirus epidemic on the TV industry. “2020 has showed us that… as an industry we are far more capable of working remotely than we thought,” said the DPP’s chief executive Mark Harrison.
The DPP began informally a decade ago as an initiative of the UK’s public service broadcasters to develop digital TV production, before becoming a not-for-profit company in 2015.
The RTS London event, ‘2020 Visions: The view from the DPP’, was held on 11 November and produced by Carol Owens.
