Online TV - not just Netflix
With multi-million pound commissions the world of online TV may seem to be all about the big corporations but there are niches and more for smaller agile players. The challenge is how to build the right audience and the revenue streams to make them economically viable. Special interest channels, from horses to sailing, are starting to use online distribution to reach their audiences. While improvements in streaming technology are making business plan viable and the process easier, the potential audience still needs to know that you’re out there.